First and foremost, MCCM studies the target audience to determine how to fascinate them and keep them coming back. Great design isn’t something that always stands out but instead supports the overall sensations and ambiance. The materials, space arrangement, and small details are often all it takes to attract attention.
The second, equally important part is the finesse of day-to-day operations. This process includes a logical seating arrangement and additional space – pantries, kitchen, restrooms, walk-in-freezers, loading zones, and more. Circulation should flow naturally, and patrons should be able to know where to go intuitively.
Lastly, ambiance plays a significant role in making a lasting impression. Depending on the type of ideal clientele, we can encourage fast or slow turnover, create an inviting atmosphere, and make people feel at home. The airiness, lighting, and acoustics play an important role.